Taylor Swift is a capitalist. This is where the ticket disaster begins.

In 2004, Scott Borchetta received a package from a young country artist looking for a record deal. Along with the song’s demos, “there was an Abercrombie & Fitch catalog,” Borchetta V recalled Inc. magazine interview.. “And I’m like, well, you don’t see that every day.”

Borchetta is the record executive credited with discovering one of the greatest musical artists of all time. But before she released her first single, Swift modeled for the ready-to-wear brand. In the catalog, she had bookmarked picture of herself holding a guitar and wiping her eye with a tissue (most likely a reference to her song “Teardrops on My Guitar”, which would be Released two years later). “She was a very attractive girl,” Borchetta told Ink Inc, noting that she looked older than her 14-year-old and therefore had a chance at finding success in the country music market.

Make it done. Today, as countless Swift fans are left without tickets for the upcoming tour that will showcase her various “eras” — from curly-haired, Southern-accented Taylor to gay, rainbow-colored Taylor Pride — we’re faced with the least fun version of Swift yet: VC Taylor. So far, the bulk of the ire has fallen on Ticketmaster, the concert and ticketing conglomerate, while Swift has received less scorn, perhaps for the indiscriminate intimacy she’s developed over her career. But as A&F’s catalog showed all those years ago, Swift has always been one for enhanced brand synergy. Fans, who finally notice this, seem sad.

Last month, Cosmopolitan named SwiftScrooge McDuck – Wealthy LevelsCiting an assessment of status kiss hermidnight Net worth is $570 million. Her 2018 Stadium Tour for reputation he is The highest-grossing US tour on record. In 2019, she inked multi-year deal with Capital One, prior to the release of lover. Her single “Me!” My voice scored a commercial for a 4 percent cash back card, and Capital One cardholders got the privilege of buying a “one-of-a-kind Taylor Swift t-shirt,” which was bundled with a digital copy of the album.

For the “Eras” round, one way to boost your chances of scoring a pre-sale Hunger Games entry code was to buy lots of Swift merchandise (eg: clock face Designed to be suspended by four midnight CDs, sold separately). A special “Eras” tour was also promised to Capital One cardholders, which led to this many of to cut Press Service urges Swifties to get a line of credit.

Not that he might have helped them much. The idea was that the two pre-sales would give dedicated fans the chance to buy tickets before the general public (and speculators, too). It was a mistake to assume that the process of logging into Ticketmaster at the appointed time with your token in hand would allow you to quietly exchange money for goods and services — this was Swift’s first run in four years, after all. But the process was downright horrific. Fans faced a website that couldn’t handle the traffic, and waited hours in a digital queue.

Before the Capital One pre-sale, two friends and I carefully strategized how much we were going to pay for tickets, and even our back-up plans for what we’d do if we couldn’t get enough for everyone in our group. When we finally got to a screen showing us a stadium seating chart, we were only offered two packages of “Karma is My Boyfriend” for $755 each, out of our price range. (What made packages $200 better than just regular floor chairs? come with Extras such as VIP entrance to the stadium, “Eras” tour carry-on, and a “crowd-free VIP shopping option”). Within moments, one of them disappeared from the screen. But they may have left the ether before the light from the computer had time to reach our eyes in the first place — one colleague reported seeing plenty of available tickets, only to spend 45 minutes clicking to find over and over that his selection wasn’t available. Nor, as promised, would there be a chance to try again on a sale to the general public — Ticketmaster had to cancel it due to a lack of inventory.

Everyone decided that Ticketmaster, which is basically the only way to buy tickets for many concerts and sporting events at big venues, was the villain in this whole debacle. “Trying to fight Ticketmaster in 2022 is trying to wage war against God,” Kelsey McKinney wrote in Maverick. in slate, Note Ron Knox That chaos has reignited calls from politicians like Rep. Alexandria Ocasio-Cortez to break up the Ticketmaster monopoly — and perhaps even radicalize the Swifties themselves.

Slowly, fans seemed to be blown away by Swift’s sleeve itself He even took advantage of this bad experience to buy tickets. A viral TikTok Features A woman crouches despondently in her car below a script declaring that the whole debacle “was Taylor’s capitalist circus on full display… I will say I officially stop it Taylor.” In The New Republic, Timothy Noah, too In the end he blames Swift, In two ways. There is the fact that it is very popular. On Tuesday, it sold out 2 million ticketsNoah wrote – “More than any previous work – Enrico Caruso, Rudy Valli, Frank Sinatra, The Beatles, Michael Jackson – sold in one day.” Then there is the issue of dynamic pricing. Swift, like many artists, agreed to let Ticketmaster raise seat prices in response to demand. This isn’t necessarily as evil as it sounds, Noah reasons: Would you rather be price-gouged by Stubhub, or by Swift herself? I think, sure, run me over, Taylor. And if tickets were cheaper, it could be a public good, but it would leave a fundamental problem: it would be more in demand, and therefore less plentiful.

On Friday, Swift released a statement on Instagram noting that she’s “trying to figure out how this situation can be improved moving forward” and that while she’s happy that 2.4 million people managed to get tickets, “it bothered me so much that they feel like they’ve been through several bear attacks.” to get them.” Ultimately, the number of Swift tickets available in this world is limited to how long you’re willing to stand in front of an audience and sing. I can only imagine she might be sitting among her fortunes and, at some point, feeling a little overwhelmed by the sheer number of people who are rioting in anger because they won’t be able to film her this spring. The Beatles gave up touring after six years; Swift has been doing this for more than twice that. She can quit smoking and be justified in doing so. And she has done some commendable things Over the years, like using her influence to help artists Get some money When their songs stream during the Apple Music free trial, David Turner described at Slate in 2018.

But it’s still the fans who you make the money from, and for some of us, being asked to pay hundreds of dollars to see her live (if we’re really lucky!) feels overwhelming, especially when our parasitic relationships with her run so deep. My first encounter with Swift’s music was when I was 16 years old. A friend from a summer camping trip sent me a CD of other musical acts like the Jonas Brothers — and a Taylor Swift single, “Stay Beautiful,” in which she hopes he’ll end up with a love interest with her, but wishes him well even if he doesn’t. The lyrics were fair better More than anything else artists my age have ever offered me. I looked it up and got hooked.

I can accept that in the next decade, this woman simply became too popular for me to see her tour now. I understand that she must earn money for her work. And Swift certainly didn’t invent the idea of ​​being a formal model for goods and services. But still, it’s fun to flip a hair midnightwhile Capitalist Taylor takes the opportunity to try and sell me a credit card and another T-shirt.

This summer, I got an email from Taylor Nation, Swift. It wasn’t announcing new music, or alerting me of tour dates. He was letting me know the memorial day sale on name brand towels. Yes, my favorite poet was spamming me: If I buy two towels, I can get 10 percent off.

“It goes without saying that I am very protective of my fans,” she wrote in her statement on Friday. In fact, I think we can say that it is not. that’s good. It’s just a business of entertainment. she was Start Personal.

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